Try like a kid!

No half-measures.

No "good enough".

Just 38 Tries™.

What we do

We build the toolkit for the relentless, tapping back into our kid-like selves that full-heartedly and relentlessly tries. We don’t sell shortcuts, and we don’t do participation trophies. Instead, we create high-performance deliberate practice solutions designed to adapt and withstand the grind of a true, all-out effort, a 38 Tries™ kind of a try.

Through community-driven challenges and products engineered to help you play to your edge, we provide the practice and mental armor you need to stop testing the waters and start making waves. We ensure you have everything you need to give it 38 Tries™.

Why?

We aren't fans of the safety net. 38 Tries™ was born out of a frustration with the culture of "soft launches" and giving up before the real work begins. We believe that greatness isn't reserved for the naturally gifted; it belongs to anyone willing to commit to a proper attempt with deliberate practice!

Whether you're stepping up to the starting line, launching a new venture, or rebuilding from scratch, we provide you the training and support that backs you up when you decide to go all in. No excuses. No regrets. Just a proper try.

Our Services

38 Tries™ Sprint

Have you ever watched a toddler learn to walk? They don’t "evaluate their performance" or "reassess their KPIs" after a fall. They just get up. Our 38 Tries™ sprint trains you to stop overthinking and fearing friction. Instead, you’ll move forward one step at a time.

38 Tries™ Team Building

Want your team to instinctually act with adaptability, bravery and curiosity, like kids? Our 38 Tries™ team building practice will enable just that!

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